Social Media Ads
(Instagram, Facebook, YouTube & TikTok)
At Organic Basics I worked on independent projects where I create short social media ads (~15 sec) for Instagram, Facebook, TikTok and other major platforms. My part of the job was to receive the beautiful shots from their photographer and edit them into an eye-catching ad, using video editing techniques and motion design animations. The ads style would vary based on the ad focus, which would shift between the products, the campaigns or sales.
Organic Basics is a fashion brand that puts sustainable thinking at the centre of everything. More information at organicbasics.com
Here are some example ads that have been successful with capturing the audience's attention and boosting sales.
And here are 2 example ads I concepted myself as a challenge. My goal was to take things one step further and add more animation and effects, while maintaining Organic Basic's elegant and clean style.